Wasserman, the sports and music representation firm that acquired Brillstein Entertainment Partners last year, is officially moving into the non-fiction space.
The company has launched a new division run by former Showtime exec Zoe Rogovin.
It comes after Wasserman scored a wide-ranging deal between Brittney Griner and Disney that includes a major documentary component. The company is also behind Netflix’s Get Gotti.
The unit will develop premium, commercial TV and documentary films with directors, talent and production companies as well as Wasserman’s own entertainment, sports, and music businesses.
Rogovin will report to Jon Liebman, CEO of Brillstein Entertainment Partners, who runs all content and entertainment for Wasserman.
She started her career as an intern at Brillstein and later worked in Global Media Rights and Business Development for Wasserman, before eventually becoming Showtime’s SVP of Programming, where she oversaw non-fiction series such as W. Kamau Bell’s We Need to Talk About Cosby, the JJ Abrams-executive produced UFO, music docuseries Supervillain, Sheryl Crow film Sheryl, and Nas-directed Supreme Team.
At Showtime, she was also responsible for series including Couple’s Therapy, Ziwe, and Vice. Before joining Showtime in 2019, she was VP, Development at Bravo, where developed series including The Real Housewives of Dallas, Family Karma, Backyard Envy, and The Singles Project, as well as scripted comedy Odd Mom Out.
The Non-Fiction division sits alongside the company’s scripted unit, Brillstein Creative Partners, run by Allie Goss, which is behind series including Disney+’s The Mighty Ducks: Game Changers and Apple TV+’s Central Park.
Wasserman also has its management side, which represents the likes of Brad Pitt, Brendan Fraser, Florence Pugh, Kaley Cuoco, Rami Malek, Aaron Taylor-Johnson, Charlie Hunnam, Catherine O’Hara, Zach Galifianakis, Tiffany Haddish, Forest Whitaker, Scott Derrickson, Rachel Brosnahan and Rob Lowe.
Liebman said, “The launch of our Non-Fiction division is another milestone in our mission to open up new creative opportunities for talent. Zoe is dynamic and immensely qualified. With the resources and momentum of the Wasserman and Brillstein teams behind her, we know we will have the platform to generate great work.”