This article was created in partnership with White Claw®.
White Claw® Sessions Powered by Billboard is a premier event series that celebrates music, creativity, and social connection. On Monday night, this free experience touched down in LA, delivering electrifying performances from some of today’s most exciting acts. Fans were invited to bring themselves and their crew out to enjoy an evening of musical sets from New York rapper FERG, West Coast rapper Larry June, and DJ/producer Zeemuffin.
The evening kicked off with an intimate discussion with FERG, bringing his VIP fans closer to the multihyphenate. FERG gave insights into his storied career, ranging from stories behind his new album DAROLD to his fashion journey, in conversation with Billboard host Tetris Kelly.
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When asked about the legacy he wants to leave behind, FERG enlightened fans: “If I can do anything, it’s to inspire the next generation, or somebody, to want to do better for themselves, you know what I’m saying?” he shared, “And do better for humanity. Figure out your purpose, figure out your ‘why.’ Why are we here? Why are we doing what we do?”
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In addition to the exclusive Q&A, White Claw surprised a select group of superfans, who arrived at Sessions first in line, with a meet and greet and photo op with FERG.
Ferg shares insights into his career and new music at White Claw® Sessions Powered by Billboard in Los Angeles. Julian Bajsel
The party continued as doors opened, filling the room with excitement as concert goers grabbed their favorite White Claw® beverages and got ready for a night of fun and music Anticipation was high as the crowd waited for the show to begin, knowing that they would be some of the first to hear songs from FERG’s new album DAROLD live. Zeemuffin warmed up the crowd with today’s biggest hip-hop hits as fans enjoyed drinks, dancing, photos and merchandise to commemorate the night. Larry June followed her set with an energetic performance that got his fellow Californians moving, showing off his dance moves to hits including “Clocked In.”
FERG closed out the night with a set balancing tracks from his new album DAROLD with earlier fan favorites. He opened the set to the explosive new track “Thought I Was Dead,” following it with other star-studded DAROLD selects including “French Tips” featuring Coco Jones and “Demons” with Denzel Curry. Despite the fact that DAROLD had dropped less than two weeks before the event, many fans knew the words and rapped along. “Now last but not least, you know I can’t leave this place without doing this one song that I got,” teased FERG as he approached the end of his set, “What song y’all think I’m finna do?” After the crowd chanted in response, the headliner gave fans one last performance of his biggest song to date: “Plain Jane.”
From can’t-miss shows and fly away festival experiences to partnerships with top charting artists and exclusive fan giveaways, White Claw® is no stranger to the music space. The White Claw® Sessions Powered by Billboard will continue to bring fans closer to the music they love throughout 2024. Don’t miss your opportunity to Grab Life By The Claw: make sure you’re signed up to be notified about all-access gigs, epic drops, everyday thrills, and community vibes. For you and your crew.
See more from White Claw® Sessions Powered by Billboard with FERG, Larry June and Zeemuffin.
DJ/producer Zeemuffin got the celebration started at the White Claw® Sessions Powered by Billboard in Los Angeles. Julian Bajsel
White Claw surprised a select group of superfans with a meet and greet and photo op with FERG. Koury Angelo
Larry June performed his biggest hits at White Claw® Sessions Powered by Billboard in Los Angeles. Koury Angelo
Fans enjoyed their favorite White Claw® beverages at White Claw® Sessions Powered by Billboard in Los Angeles. Koury Angelo