Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources.
Some non-sports fans—and even sometimes the hardcore football faithful—will be rooting for the commercials on Sunday when the Super Bowl airs on Fox.
While the Philadelphia Eagles are battling the Kansas City Chiefs, nearly one-third of viewers are watching for the commercials, according to a survey that VegasSlotsOnline provided to Newsweek. More than two in five viewers care more about the Halftime Show, ads and social experience than the game itself, the study found.
The Logo for Super Bowl LIX in New Orleans is shown on a television screen during a Super Bowl Host Committee handoff news conference at the Mandalay Bay Convention Center on February 12, 2024, in… The Logo for Super Bowl LIX in New Orleans is shown on a television screen during a Super Bowl Host Committee handoff news conference at the Mandalay Bay Convention Center on February 12, 2024, in Las Vegas. More Photo by Ethan Miller/Getty Images
“The Super Bowl is no longer just about football; it’s a full-scale entertainment event,” spokesperson for VegasSlotsOnline told Newsweek. “Whether it’s the commercials, the Halftime Show, or even social media discussions, brands have more ways than ever to engage audiences beyond the game itself.”
What To Know
Here are the full ads you can watch ahead of the game.
Booking.com
Booking.com is sticking with its motto of “having something for everyone,” as Kermit and the rest of the Muppets are looking for the exact site for their vacationing needs.
Bud Light
Shane Gillis and Post Malone are chilling during the Bud Light commercial. They’re going to be doing some lawn work and maybe hosting a barbecue, all while cracking a cold one.
Budweiser
The Budweiser Clydesdales are known for their Super Bowl spots. This year, “First Delivery” tells the story of a young foal who is not going to give up until the keg makes it to its destination.
Coffee Mate
Coffee Mate, which is part of the Nestlé brand, will have its first Super Bowl ad, featuring Shania Twain.
Coors Light
Coors Light is focusing on the day after the Super Bowl and how “sloth-like” everyone will be.
Doritos
Doritos held a focus group to see who can make the best commercial, and “Super Bowl experts” on the Kansas City Chiefs are helping out.
FanDuel
FanDuel employed football quarterback legends Peyton Manning and Eli Manning in its commercial. The brothers go head-to-head in the “Kick of Destiny.”
HexClad
Chef Gordon Ramsay and comedian Pete Davidson may seem like an odd match, but they make it work in the HexClad kitchenware’s first-ever Super Bowl commercial. The company’s technology is in question as its origins are discovered.
Hims & Hers
The telehealth company is using its 60-second spot to discuss obesity and weight loss.
Hellmann’s
Hellmann’s brought When Harry Met Sally stars Meg Ryan and Billy Crystal back to their famous diner scene for an ad.
Instacart
Instacart is showing off its grocery technology with its first-ever Super Bowl ad. The spot features brand mascots from Chester Cheetah to the Energizer Bunny and Mr. Clean.
Michelob ULTRA
Willem Dafoe and Catherine O’Hara are buying a round and playing some pickleball.
Pringles
“The :30 second spot airing at the end of the second quarter brings to life a fantastical world where mustaches fly to the store to pick up more Pringles for a party in need of a serious snack restock,” a media relations manager for the brand told Newsweek. “With actor, Adam Brody, discovering what happens when you’re craving Pringles crisps and Nick Offerman, James Harden and the fourth mystery mustached celeb, Coach Andy Reid, shown in their element as their ‘staches are summoned to make a snacking save, “Call of the Mustaches” proves that when you bring Pringles, you’re bringing more than a snack – you’re making a snacking statement.”
Ray-Ban Meta
Meta is showing off its new Ray-Ban Meta Glasses. Superstars Chris Hemsworth and Chris Pratt are showing off the tech while wreaking havoc in Kris Jenner’s art collection.
Reese’s
Reese’s has a new layer of chocolate added to its treat, but it may be leaving people a bit confused.
Totino’s Pizza Rolls
“The iconic comedy duo of Tim Robinson and Sam Richardson will return after starring in the hilarious Totino’s Pizza Rolls ad ‘Chazmo Goes Home’ this past fall and will once again be joined by everyone’s favorite new otherworldly character, Chazmo,” a media executive for the brand told Newsweek.
UberEats
There’s a bunch of different commercials UberEats will be putting out. In one, Martha Stewart and Charlie XCX play the TikTok game, “we listen and we don’t judge.” In another, Matthew McConaughey transforms into legendary Chicago Bears head coach Mike Ditka.
Zeam
John Stamos explains the Zeam streaming service.
How Much Does a Super Bowl Commercial Cost
NPR reported last year that a 30-second spot to air during the 2024 Super Bowl cost $7 million.
This year, the cost has surged to $8 million, as reported by Variety. Companies have paid as much as $4.5 million for pregame ads.
How Many Viewers Watched the Super Bowl in 2024?
The Super Bowl this year is expected to garner over 100 million viewers.
How Much Is Spent on Super Bowl Commercials Each Year?
According to USA Today’s archives, the Super Bowl ads throughout the years have cost:
1967 – $37,500
1968 – $54,500
1969 – $55,000
1970 – $78,200
1971 – $72,500
1972 – $86,100
1973 – $88,100
1974 – $103,500
1975 – $107,000
1976 – $110,000
1977 – $125,000
1978 – $162,300
1979 – $185,000
1980 – $222,000
1981 – $275,000
1982 – $324,300
1983 – $400,000
1984 – $368,200
1985 – $525,000
1986 – $550,000
1987 – $600,000
1988 – $645,500
1989 – $675,500
1990 – $700,400
1991 – $800,000
1992 – $850,000
1993 – $850,000
1994 – $900,000
1995 – $1.15 million
1996 – $1.085 million
1997 – $1.2 million
1998 – $1.29 million
1999 – $1.6 million
2000 – $2.1 million
2001 – $2.2 million
2002 – $2.2 million
2003 – $2.2 million
2004 – $2.3 million
2005 – $2.4 million
2006 – $2.5 million
2007 – $2.385 million
2008 – $2.699 million
2009 – $2.999 million
2010 – $2.954 million
2011 – $3.1 million
2012 – $3.5 million
2013 – $3.8 million
2014 – $4 million
2015 – $4.25 million
2016 – $4.5 million
2017 – $5 million
2018 – $5.2 million
2019 – $5.3 million
2020 – $5.6 million
2021 – $5.5 million
2022 – $6.5 million
2023 – $7 million
2024 – $7 million
What Company Had the Longest Commercial in the 2024 Super Bowl?
Lay’s aired a total of four minutes in ads starring Stephen Tobolowsky, known for his role as Ned Ryerson in the movie Groundhog Day. In the eight spots, Tobolowsky is stuck in a similar time loop as the comedy classic and goes through different chip variations.
Ads typically run from 30 to 60 seconds.
What People Are Saying
Mark Evans, executive vice president of sales at Fox Sports, told Variety: “(The Super Bowl) is the only place where you can aggregate legitimate scale with one commercial. It’s not like any other thing.”
What’s Next
The Super Bowl will be played at 6:30 p.m. Sunday in New Orleans.