Mattel Appoints Natalia Premovic as Chief Consumer Products and Experiences Officer

Who ends up with the assets of Warner Bros. Discovery Inc., the owner of one of Hollywood’s largest and most venerable film studios, is likely to impact the entertainment industry for decades to come. On Dec. 5, the company announced that Netflix Inc., the world’s dominant streaming platform, had agreed to purchase its streaming and studio assets in a $82.7 billion deal, including debt. Three days later, Paramount Skydance Corp. launched a hostile takeover bid for all of Warner Bros. The offer values the company at $108.4 billion in total. Either deal would require regulatory approval.
Streaming has changed the way movies and TV shows are distributed, putting pressure on legacy media companies by cutting into revenue from cable subscriptions and advertising as well as movie ticket sales. In a bid for a bigger share of the streaming economy, David Zaslav engineered a 2022 merger between Warner and Discovery Inc., the producer of low-cost unscripted programming that he ran.