When the New England Patriots and Seattle Seahawks square off in Super Bowl LX, everyone watching the Big Game will be treated to an array of trailers for 2026’s biggest releases. Hollywood studios have utilized one of the biggest television events of the year as a can’t-miss opportunity to get over 100 million to know about their upcoming movies.
This will continue with Super Bowl LX, as several of 2026’s most anticipated movies will share new footage here (even despite the costly advertising space). But which ones will actually air during the final game of this National Football League season? Not every studio, franchise, or filmmaker leaps at the chance to be part of the marketing overload.
Thanks to years of data and insights, these trailers are most likely to arrive with the 2026 Super Bowl — whether they air during a commercial break, pre- or post-game, or debut online days before the game takes place on February 8.
Minions 3
Universal and Illumination are sure to market Minions 3 in some capacity during the Super Bowl. Universal is always active here, and Illumination has made it a priority to make the Despicable Me franchise present here whenever possible. Minions, Despicable Me 4, and Minions: The Rise of Gru all had fun TV spots air in years past.
I’d expect something similar or slightly more robust for Minions 3. The film’s marketing campaign hasn’t fully launched yet. A teaser confirming the title and offering a new look at the returning Minions would be smart and get kids excited for the film’s release on July 1.
Disclosure Day
Sticking with Universal, I also think it’s highly likely Steven Spielberg’s Disclosure Day has a presence here. The director hasn’t had a movie marketed during the Super Bowl since 2005’s War of the Worlds, but with Universal launching the 2026 film’s marketing in Times Square and debuting an intriguing trailer, they’re doing everything they can to make this an event.
Sharing some footage of Disclosure Day during Super Bowl LX would help accomplish that. If its anything near as exciting as the teaser, Universal can really position Spielberg’s sci-fi movie as one audiences must see when it drops in theaters on June 12.
Scream 7
Paramount is another usual prominent partner for the Super Bowl, and that should mean a new look at Scream 7 arrives. It’s been three months since the film’s first trailer dropped online, and with the movie hitting theaters only a few weeks after the Big Game, this would be the right time to put it on more people’s radar.
To back up this belief a bit more, Scream VI had a Super Bowl trailer three years ago. The Ghostface iconography should be present once more. (There’s even a chance Paramount doubles up on it with a Scary Movie 6 first look, too, and really plays into how it will satirize modern horror movies/franchises.)
Avengers: Doomsday
Marvel Studios never wants to be left out of big events, whether that’s San Diego Comic-Con or the Super Bowl. The MCU has had a presence here every year since 2010. The impending release of Avengers: Doomsday on December 18 means Marvel and Disney won’t suddenly break that streak now.
With four Avengers: Doomsday teaser trailers already online, the Super Bowl could be where a proper trailer debuts that provides a better understanding of the story and finally unveils Robert Downey Jr.’s Doctor Doom. The only way this wouldn’t happen, in my mind, is if Marvel Studios gifts the spot to its only other 2026 movie (but more on Spider-Man: Brand New Day later).
The Mandalorian & Grogu
Lucasfilm has never really prioritized Star Wars during the Super Bowl, but that should change with The Mandalorian and Grogu. Disney needs the movie to be a huge success and get the fandom a bit more excited roughly three months ahead of its release on May 22. Dropping a sizzling trailer for the first Star Wars movie in seven years would be one way to do that.
Should it happen, The Mandalorian and Grogu will be the first movie in the franchise to get a Super Bowl ad since Solo: A Star Wars Story (the last entry in the galaxy far, far away to also have a May release). Yet, The Mandalorian season 3 had a spot in 2023, so there is some precedence for Din Djarin and Baby Yoda to be here.
Toy Story 5
Even though Disney is normally very active marketing its movies during the Super Bowl, Pixar is not. That’s why I wouldn’t expect anything from Hoppers (out March 6), but Toy Story 5 should make the studio alter its usual methods. After all, Toy Story 4 had a Super Bowl trailer in 2019 ahead of its $1 billion performance.
Now that Woody and Buzz Lightyear are back together once more, it’d make sense for Disney and Pixar to increase audience awareness to higher levels than it’s already at with a big marketing play like this.
Street Fighter
I could also see Paramount using the Super Bowl as another place to market Street Fighter. Even though it isn’t out until October 16, the studio has already made waves with the film’s marketing campaign by dropping the first footage during The Game Awards in December. Showing more of the video game movie here could help position the film to do good business in theaters.
Matchbox
Apple Studios may also crash the Big Game once more, a year after dropping footage for Brad Pitt’s F1. Considering how successful that movie became, it would be understandable for them to drop the first look at their next car movie: Matchbox.
The Mattel toy-based film stars John Cena and is confirmed to release this fall, and the expectation is that it will debut exclusively in theaters. With Fast & Furious unable to participate in the advertising this year, Matchbox could shine and position this as a new potential franchise.
The Odyssey (Maybe?)
Universal will likely drop a trailer for one more movie (on top of Disclosure Day and Minions 3) based on their history; they’ve had three or more Super Bowl trailers in five of six years. The Odyssey’s standing as one of the year’s biggest upcoming releases, paired with its July 17 release, would make it a no-brainer choice to take a spot.
However, its director is the x-factor here. Christopher Nolan hasn’t had a movie trailer play during the Super Bowl since Batman Begins in 2005. While that’s largely due to the unwillingness of his former studio partner, Warner Bros., to participate in this event, Universal also had Oppenheimer sit out in 2023.
Nolan’s movies have their own marketing schedules that defy Hollywood’s typical operations. Yet, Universal and Nolan have gone out of their way to uniquely hype up The Odyssey (including putting tickets on sale a year in advance and having a six-minute prologue exclusively play in theaters). It could continue breaking Nolan’s mold by dropping a Super Bowl spot.
What About Spider-Man: Brand New Day?
One of the biggest questions tied to Super Bowl 2026’s trailers is whether Spider-Man: Brand New Day will drop its first teaser here. Sony is known to have been working on it for quite some time (it leaked online in December, and the studio swiftly took it down). The prevailing theory has been Sony is saving the debut for the Big Game.
However, Sony is not typically an active participant in this event. 2023 was the last time they paid for commercial space to promote Adam Driver’s 65. Before that? It was 2017 to market Jake Gyllenhaal and Ryan Reynolds’ space movie Life. The latter is notable because Sony chose that film to promote over Spider-Man: Homecoming.