The deal marks a further shift in Nine’s portfolio toward higher‑growth digital assets, which it expects will account for more than 60% of its revenue by financial year 2027.
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Nine will also offload its legacy broadcast radio business to the Laundy Family Office for an enterprise value of A$56 million and shift regional TV station NBN to a WIN Network affiliate in a A$15 million deal.
The radio divestment and NBN restructure will free up about A$217 million in cash proceeds and tax-loss benefits as it doubles down on higher-growth digital assets, Nine said.
The company did not provide details on whether it is paying a premium for QMS, but noted that the price works out to roughly 6.5 times QMS’s expected 2026 earnings.
The QMS acquisition and radio sale are expected to close before June 30, subject to customary conditions, while the NBN divestment will need Nine shareholder and antitrust approvals.
($1 = 1.4188 Australian dollars)
Reporting by Roushni Nair in Bengaluru; Editing by Alan Barona and Leroy Leo