Apple Music captured Bad Bunny’s groundbreaking Super Bowl Halftime Show through the iPhone lenses of fans around the world.
Days after the Puerto Rican superstar’s performance on Feb. 8, Apple released “The Day the World Danced,” the latest chapter in its long-running “Shot on iPhone” campaign.
Created by Apple’s in-house team, the film features footage from 23 photographers and cinematographers who used the iPhone 17 Pro to document unfiltered reactions of Bad Bunny fans watching his halftime show.
Set to Bad Bunny’s “DtMF (DeBÍ TiRAR MáS FOToS) (I Should Have Taken More Photos),” the spot showcases intimate fan moments spanning 15 locations in 11 time zones, including Puerto Rico, San Francisco, Mexico City, São Paulo, Madrid, Seoul, and Tokyo.
Ultimately, Apple Music’s film shows how Bad Bunny’s performance broke barriers and elevated diverse representation on one of the biggest international stages.
The Apple Music Super Bowl LX Halftime Show featuring Bad Bunny averaged 128.2 million viewers from 8:15 p.m. to 8:30 p.m. ET, according to figures from broadcaster NBCU. Total social consumption of the halftime show hit a record four billion views within the first 24 hours, up 137% year over year, according to Ripple Analytics.
Apple Music has been the official sponsor of the Super Bowl Halftime Show since 2023, succeeding longtime sponsor Pepsi.