The UFC officially began its seven-year, $7.7 billion deal with Paramount+ on New Year’s Day, and it truly feels like the start of a new era for fight fans in select territories, including the U.S.
The promotion’s fight library was officially launched Friday, which drew immense buzz across the MMA community.
MMA journalist Ariel Helwani even weighed-in with his two cents about the layout of the app ($139.99 per year starting January 15).