Initial Group, the global entertainment company backed by TPG, has made a strategic investment in Brandon Creed’s Good World Management, forming a long-term partnership with an eye toward supporting both companies’ continued growth and expansion.
Initial Group will now work closely with Good World to strengthen its creative and commercial infrastructure, expand its global footprint, and unlock new opportunities for artists and reps across mediums and markets.
Founded in 2023, Good World reps globally influential talent across music, media, and culture. Notable talents on their roster include Ariana Grande, Charli xcx, Demi Lovato, Troye Sivan, Mark Ronson, Tame Impala, Role Model, and Conan Gray, among others.
Founded in 2024, Initial’s first investments were in the talent management company Untitled Entertainment and the literary-focused management firm Grandview, which now operate together as Untitled. This past December, the company acquired Silver Tribe Media, now Initial Digital, expanding Initial’s capabilities in helping clients build, grow, and monetize their digital media businesses.
As we first reported, Initial Group’s Untitled recently entered talks to acquire Brookside Artist Management, the management company of Emily Gerson Saines, who reps such notables as Kieran Culkin, Macaulay Culkin, Daveed Diggs, Cynthia Nixon, Brenda Song, Sebastian Stan, Maria Bakalova, Grace Van Patten, and Vanessa Williams, among others.