Ted Sarandos has long coveted HBO programming.
Back in 2010, when Netflix was still shipping tens of millions of DVDs by mail, Mr. Sarandos, a top executive, was intent on getting some older HBO shows on its nascent streaming service. Other studios had eagerly licensed movies and back episodes of series to Netflix’s digital service in exchange for a boatload of cash.
But HBO, the envy of the industry for the quality of its programming, was not interested. The network rejected offer after offer, even for retired series like “Six Feet Under” and “Deadwood.”
“They were very tough — like, they did not want to sell,” Mr. Sarandos said at an event earlier this year.
HBO’s refusal led Mr. Sarandos to a critical decision: Netflix had to make original programs of its own. “We better get good at this ourselves,” he recalled.
That decision ultimately ignited the streaming revolution, upended Hollywood and turned Mr. Sarandos, now the co-chief executive of Netflix, into one of the most powerful people in entertainment. It also made HBO a major rival, with the two companies bitterly competing over talent deals, TV series and Emmy Awards.
Soon, though, there will be another major twist in their long and complicated relationship. HBO will be not just sharing shows with Mr. Sarandos, but reporting to him.
Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.
Thank you for your patience while we verify access.
Already a subscriber? Log in.
Want all of The Times? Subscribe.