All 12 singers on CBS’ new singing competition show The Road get the chance to open for Keith Urban on television, but the winner gets a prize that will last a bit longer.
In fact, the champion will have plenty of what’s needed to begin his or her next chapter: Money.
The Road premieres on CBS at 9PM ET on Oct. 19.
Blake Shelton and Taylor Sheridan are executive producers, but the Yellowstone creator doesn’t appear on camera during Ep. 1.
Filming took place last March and April in Texas, Oklahoma and Tennessee.
Related: Who Is On ‘The Road’? Meet All 12 Singers
What Does the Winner of The Road Get?
Unlike most singing competition shows, CBS is being very transparent about what the winner gets. That could be because it’s an impressive package, comparatively (more on that in a moment).
The winner of The Road is going to get a $250,000 cash prize, a recording contract, a Red Bull prize package and a performance slot at Stagecoach Country Music Festival next April in California.
The $250,000 cash prize is what stands out. As far as we can tell, that’s more than American Idol or The Voice, but not the most ever.
How Does the Road Prize Compare To American Idol, The Voice?
When American Idol began, the winner took home $1 million, plus a car or truck and more. Future success was also all but guaranteed.
But after winners No. 8 or No. 9, it became more difficult.
In 2024, Chayce Beckham’s song